Apr 9HOW TOBenchmarks? YES!Buzzwords are often derided as superficial, but buzzwords can be a gateway to great conversations with stakeholders and clients. As the...
Feb 2REVIEWWhat CMOs Can Learn about Meeting CEO Expectations in 2024 As we step into 2024, the role of Chief Marketing Officers (CMOs) continues to evolve. No longer confined to traditional marketing tasks,...
Jan 19ANALYTICSBuilding a Winning Marketing Analytics Program: Beyond Tools and TechnologyWhile data and analytics hold the key to competitive advantage and improved outcomes, many businesses struggle to translate potential...
Jan 15MARKETING STRATEGYFrom Assumptions to Evidence: The Power of Marketing Analytics Intensive "Test - Learn - Grow" ProgramsIt’s a new year. Everyone is excited to craft their strategies, plan their campaigns, develop messages, target audiences and get to...
Jan 3HOW TOMarketing Analytics Dashboards – three critical features to get startedMarketing dashboards have been a hot topic for a long time and lately have been coming up for me with clients. Ideas around dashboards...
Oct 18, 2023PERSPECTIVEThe Unexpected Lessons from an RFP Response for a Niche Hardware CompanyI recently had the opportunity to work on an RFP response that exposed both the challenges and the possibilities of analytics. The RFP...