DATACRAFT

The Unexpected Lessons from an RFP Response for a Niche Hardware Company

What are the Different Types of Marketing Analytics Services?

Is Matomo the Google Analytics Killer?

A New (to me) CMO Survey and Some Better Findings!

Gartner's CMO Spend Study 2023: Too Thin, Too Superficial, and Recycled

Marketing Maturity Models: A Guide for Improving Your Marketing Analytics

A KPI Ladder: A Powerful Tool for Aligning and Measuring Marketing Programs

Attribution, Echoes, and Associations: A Multi-Layered Approach to Marketing Measurement

Part 2: Building Integrated Marketing Datasets

Part 1: Understanding and Planning for Integrated Marketing Data