Oct 18, 2023PERSPECTIVEThe Unexpected Lessons from an RFP Response for a Niche Hardware CompanyI recently had the opportunity to work on an RFP response that exposed both the challenges and the possibilities of analytics. The RFP...
Oct 2, 2023PERSPECTIVEIs Matomo the Google Analytics Killer?I have been working with web analytics for a long time. I remember when Google Analytics was called Urchin, and tools like WebTrends and...
Sep 15, 2023PERSPECTIVEA New (to me) CMO Survey and Some Better Findings!Some of you may know that one of my favorite things is to read the Gartner CMO study every year when it’s released. I don’t know why I...
Sep 8, 2023PERSPECTIVEGartner's CMO Spend Study 2023: Too Thin, Too Superficial, and RecycledEvery year, I am very eager to read Gartner's CMO Spend Study. The study usually comes out in the early summer, but I always forget about...