DATACRAFT
DATACRAFT offers services and consulting on the full data lifecycle, for businesses of all sizes.
From help with tagging to fully hosted marketing intelligence, we offer the full spectrum of marketing data services.
15+ years across performance marketing, analytics leadership, data governance, and attribution (agency + in‑house).
Start with an Audit
Low‑friction, fixed‑scope engagements that create immediate clarity and a pragmatic action plan from CPM to CRO, even in zero-click environments.
Technical Implementation
Validate your website analytics setup, media tagging and data pipelines.
2–3 weeks • Includes prioritized fix list
Data Quality Assessment
Reveal how trustworthy you data is across search, social, video, and display.
2–4 weeks
Performance Benchmarks
Establish benchmarks and expectations before you scale budgets..
3–4 weeks
Build Dashboards
Bring clarity to complex marketing data with dashboards that surface the right insights at the right time. Each option helps your team move from raw data to actionable visuals.
Power BI
With the most robust data modeling capabilities, PBI is perfect for complicated, blended data environments.
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3–4 weeks
Tableau
Leverage the best data viz engine on the market to bring your data to life in charts and dashboards.
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3–4 weeks
Looker Studio
Create Google native dashboards that are easy to share and use.
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1–3 weeks
Optimize Performance
Turn insights into measurable gains. These offerings help you identify opportunities, measure lift, and continually refine your media investment.
Tactical Campaign Insights
Pinpoint quick-win optimizations within active campaigns. We highlight under- and over-delivering segments so you can adjust bids, budgets, and creatives for immediate impact.
Monthly • includes optimization and testing recommendations
Strategic Performance Reviews
Step back from channel silos and evaluate ROI at the portfolio level. These reviews uncover long-term opportunities, risk areas, and the inflection points that guide smarter spend.
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Quarterly / Semi-Annually • Includes direct response and media mix modeling
Test & Learn Programs
Implement structured experimentation to validate strategies before scaling. We design test frameworks, KPIs, and success thresholds so every dollar spent generates measurable learning.
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4–5 weeks per test
Hands-On Services
Implementation and leadership support when you need a builder who can also coach the team.
Analytics and Performance Optimization
Design, build, and socialize a measurement system that earns trust.
Fractional Head of Analytics and Data Strategy
Embed part‑time as a strategic lead to level‑up teams and processes.
Let’s Get You Confident in the Numbers
If you’re a Marketing Director who needs cleaner data and clearer performance readouts, let’s talk.
