Equal parts Marketing Strategist and Analytics Leader, I bring 20+ years of experience building and scaling data-driven organizations across financial services, technology, healthcare, e-commerce, and consumer sectors.

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Entrepreneurial and hands-on, I’ve spent my entire career applying innovative thinking to complex client challenges. That work shaped a belief I carry into every role:

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The most important thing is building a culture that values evidence, iteration, and shared purpose.

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To support that transformation, I focus on advancing analytics maturity and evidence-based strategies. My approach ensures marketing teams can quantify influence, optimize spend, and align around a shared vision of success.

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Throughout my career, I’ve:

• Worked across the entire spectrum of evidence-based marketing: from in-the-weeds SEO to A/B test design to corporate data warehouse management to executive level marketing performance consulting. I have a uniquely diverse skill set.

• Built and modernized analytics practices from the ground up and the inside out.

• Specialized in designing frameworks that connect marketing performance to business outcomes

• Unified creative, marketing, and analytics teams around shared metrics of success—helping organizations move from intuition-led decisions to true decision intelligence.

• Worked to translate complex data into simple, actionable narratives that give leaders clarity, confidence, and a path toward smarter investment.

 

​I lead with curiosity, discipline, and clarity, helping organizations see more clearly, act more decisively, and achieve meaningful impact through smarter strategy rooted in more connected analytics.