DATACRAFT
"Your Brand Ads show strong relevance 3-5 weeks before conversion with 98% confidence.
Historical delivery is 21% below optimum range, indicating room to increase spend."
The heart of SIGNAL is understanding when marketing is effective. This approach is fundamentally different from other techniques because it specifically looks for leading indicators that show when your marketing efforts are resonating with your audiences before they make a buying decision.
Leading Indicator Discovery
Explore the customer journey leading to conversion across any (or all) attributes -- channel, platform, target audience, message, creative version, or key event. SIGNAL uses your naming conventions, so the data always makes sense to you.
"video completion events show moderate relevance 2 weeks before conversion with 85% confidence.
Moderate relationships indicate a possible need for better messaging-audience alignment."
Saturation Bands
Identify over-spending and under-spending. Identify which experiences need optimization.
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SIGNAL not only tells you which marketing is relevant, but also what optimization you need to maximize your opportunity.
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​Diminishing returns are a constant risk for media programs. Over-spending can cause ad fatigue and make dollars less effective. Under-spending leaves money on the table.​
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"When people are ready to commit, the majority (65%) are directly finding you via organic search. Meta ads are the secondary direct pathway (30%)."
Tell the Full Conversion Journey
SIGNAL uniquely augments other media measurement tools by focusing on marketing relevance in the days, weeks, and months before a prospect becomes a customer.
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Knowing this, you can understand which touchpoints play a critical role at different stages of the conversion journey, not only the direct response pathways.
Interactive Exploratory Dashboards
Online dashboards mean media + analytics + finance see the same truth.
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Access SIGNAL anytime online to explore how your marketing is resonating with your audience. ​
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Update data automatically with APIs and/or file uploads to keep your insights current.
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Sign Up to be a part of the BETA
We are planning to offer a closed BETA to qualified marketing teams in the very near future.
Let us know if you want to get an early look at SIGNAL and have a voice in developing this unique platform.