DATACRAFT
Set Goals | Find Leading Indicators | Optimize Delivery | Expose Synergies
SIGNAL exposes critical pre-conversion touchpoints in your customer journey. (Patent Pending)
It uniquely complements other media measurement tools by focusing on relevance in the days, weeks, and months before a prospect becomes a customer.
Based on historical performance, your campaign could improve performance 16% - 43%
without increasing budget.
Campaign Goal Setting
SIGNAL doesn’t start by arguing over which channel “gets credit.” Instead, it uses the full historical signal patterns to estimate a credible campaign performance ceiling based on actual historical performance.
This turns goal‑setting from opinion into evidence‑based targets, with confidence transparency so teams know where to push and where to be cautious. SIGNAL's bivariate approach sidesteps MMM multicollinearity constraints entirely.
11% of your Awareness media shows a strong relationship to your kPIs. 22% needs some optimization.
Media Mix Scoring Distribution
Most dashboards show performance as isolated metrics (CPM, CTR, ROAS) with no sense of when a placement becomes relevant.
SIGNAL's Score Distribution answers a question no other tool asks: across your entire media mix, how many placements show a meaningful relationship to this KPI, and when is that relationship strongest? There is no equivalent view in any attribution platform or MMM product. (patent pending)
Your Brand Ads show strongest relevance
4 weeks before conversion.
Leading Indicator Discovery
The heart of SIGNAL is understanding when marketing is effective. This approach is fundamentally different from other techniques because it specifically looks for leading indicators that show when your marketing efforts are resonating with your audiences before they make a buying decision. (patent pending)
Explore the lifecycle of each media placement and how relevance changes — when a placement is gaining influence and when it begins fading out.
Filter and combine by attributes -- channel, platform, target audience, message, creative version, or key event. SIGNAL uses your naming conventions, so the data always makes sense to you.
Your brand Ads are starting to experience diminishing returns. "Moderate" confidence means test to verify.
Optimize Delivery
Diminishing returns are a constant risk for media programs. Over-spending can cause ad fatigue and make dollars less effective. Under-spending leaves money on the table. (patent pending)
SIGNAL flags when a placement is likely past its useful range — even if it still “looks fine” in platform dashboards— all based on observed historical patterns, not attribution credit assignment.
Transparent confidence scoring keeps the data honest.
Your strongest combination is when your display ads precede your retargeting ads by two weeks.
Expose Synergies In Your Media Plan
One of the most compelling features of SIGNAL is the Journey Synergy report.
The journey synergy view exposes which specific placements amplify each other and maps the sequence — without any prior assumptions about which channels should interact. The closest analog in the market is MMM interaction terms, but those require an analyst to hypothesize which channels interact. With SIGNAL the data reveals the synergies.
(patent pending)
Interactive Exploratory Dashboards
Online dashboards mean media + analytics + finance see the same truth.
Access SIGNAL anytime online to explore how your marketing is resonating with your audience.
Update data automatically with APIs and/or file uploads to keep your insights current.
Who SIGNAL is For
Marketing leaders who need to justify spend with data that’s truly free from platform bias and privacy complications.
Corporate marketing teams managing long, multi-stakeholder sales cycles where influence builds over time.
Brand and media agencies that want a defensible, transparent way to earn client trust—especially when measuring awareness, reach, and other top-of-funnel investments.
Growth teams looking for leading indicators, not lagging KPIs.
Problems SIGNAL Solves
No one can really say what the value of impressions is.
"Above the funnel" tactics are very difficult to connect to "bottom of funnel" results.
Data gaps are attribution killers.
Analytics setups are brittle and require frequent repairs.
Marketing data is super messy.
The “customer journey” is a lot of theory with very little data to prove it out.
Privacy compliance can compromise data quality and optimization efforts.
Sign Up to be a part of the BETA
We are planning to offer a closed BETA to qualified marketing teams in the very near future.
Let us know if you want to get an early look at SIGNAL and have a voice in developing this unique platform.