the smokehouse mission
Marketing Analytics Services and Consulting
Offerings
Customer Experience
We work with agency and marketing partners to understand the strategy, how the programs are designed and what success to date has looked like.​
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Digital Strategy​
Measurement Strategy​
Content Strategy
Acquisition programs
Loyalty and Retention
Customer Journey Mapping
Advanced Analytics
We use a variety of human and AI techniques—such as regression analysis, trend alignment, cohort categorization, correlation, probability—to explore and expose the key findings.
Google Analytics
Adobe Analytics
Campaign Reporting
Dashboard Design and Build
Azure Cloud Data Storage
Marketing Reporting Database Setup​​
Marketing Data Modeling​
Conversion Rate Optimization
Marketing Programs
We inspect the findings through the lens of strategy to uncover insights that expose business value and identify opportunity.
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Search Engine Optimization​
Paid search Management​
Paid Social Management
Coaching and/or training​
Industry Experience
The DATACRAFT team has extensive experience with highly regulated industries and non-linear customer journeys.