We work with agency and marketing partners to understand the strategy, how the programs are designed and what success to date has looked like.
Loyalty and Retention
Customer Journey Mapping
We use a variety of human and AI techniques—such as regression analysis, trend alignment, cohort categorization, correlation, probability—to explore and expose the key findings.
Dashboard Design and Build
Azure Cloud Data Storage
Marketing Reporting Database Setup
Marketing Data Modeling
Conversion Rate Optimization
We inspect the findings through the lens of strategy to uncover insights that expose business value and identify opportunity.
Search Engine Optimization
Paid search Management
Paid Social Management
Coaching and/or training
The DATACRAFT team has extensive experience with highly regulated industries and non-linear customer journeys.