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DATACRAFT helps you find the hidden impact of your marketing programs.

Find out more about our unique approach and how we are evolving marketing analytics.

Offerings

Customer Experience

We work with agency and marketing partners to understand the strategy, how the programs are designed and what success to date has looked like.​

Digital Strategy​
Measurement Strategy​
Content Strategy

Acquisition programs

Loyalty and Retention
Customer Journey Mapping

Advanced Analytics

We use a variety of human and AI techniques—such as regression analysis, trend alignment, cohort categorization, correlation, probability—to explore and expose the key findings.

 

Google Analytics
Adobe Analytics
Campaign Reporting
Dashboard Design and Build
Azure Cloud Data Storage
Marketing Reporting Database Setup​​
Marketing Data Modeling​

Conversion Rate Optimization

Marketing Programs

We inspect the findings through the lens of strategy to uncover insights that expose business value and identify opportunity. 

Search Engine Optimization​
Paid search Management​
Paid Social Management
Coaching and/or training​

Industry Experience

The DATACRAFT team has extensive experience with highly regulated industries and non-linear customer journeys.

Healthcare

Pharma
Financial Services
CPG
Ecommerce
Technology

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