DATACRAFT
Train your team to think like senior marketing analysts.
Datacraft helps marketing and analytics teams improve data judgment, measurement discipline, and decision-making. We combine hands-on coaching with a practical curriculum, using your real data so teams leave with better habits and better outputs.
Built from 20+ years across performance marketing, measurement, and analytics leadership.
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Marketing leaders who have data but can’t trust it
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Analytics teams stuck in reporting mode
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Agencies/in-house teams struggling with measurement, governance, and interpretation
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Teams navigating “zero-click” and messy, multi-channel journeys
The problem
“We have dashboards, but the decisions aren’t getting better.”
“Everyone argues about attribution instead of learning.”
“Tracking is brittle and confidence is low.”
“Analysts can pull numbers but struggle to frame insights.”
“Marketing doesn’t know what to test next.”
After 4–8 weeks, teams can:
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Build measurement plans that tie work to business outcomes
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Set clear KPIs, thresholds, and test success criteria
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Diagnose data quality issues before they become “insight” debates
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Produce “decision-ready” insights (what to do next + why)
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Create a repeatable reporting + review cadence
Program structure (3 parts)
A) Foundations (common language + mental models)
B) Applied Labs (your real data + real problems)
C) Operating System (cadence + templates + governance)
Curriculum modules:
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Measurement Strategy (what are we trying to prove?)
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Data Trust & Governance (why teams argue about numbers)
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Performance Marketing Analytics (SEO/SEM, paid, lifecycle)
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Customer Journey Thinking (non-linear, cross-channel)
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Experimentation & Test Design (turn debates into learning)
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Insight Storytelling (from reporting to decisions)
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Executive Readouts (what leaders actually need)
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Analytics Operating Cadence (weekly/monthly rhythms)
Option 1: Cohort Program (4–6 weeks)Weekly session + office hours + applied exercises. Best for teams of 4–12
Option 2: Embedded Enablement (8–12 weeks)You sit with the team weekly, coach in context. Best for transformation or capability lift
Option 3: Leadership Accelerator (2–3 sessions)For directors/VPs who need better analytics decision-making. Focus on KPIs, cadence, and narrative
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A customized measurement playbook (KPIs, definitions, thresholds)
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A standardized reporting template (decision-ready format)
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A test-and-learn framework (hypothesis, design, success criteria)
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A data quality checklist / governance guideOptional: sample dashboard wireframe or scorecard
Add 2–3 testimonials (you already have strong ones)Your About page includes quotes about your pragmatic approach and capability-building impact (e.g., “created our marketing analytics capability”). [datacraftagency.com]
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