DATACRAFT
About Us
Since 2013, DATACRAFT has existed to answer one question
Is Your Marketing Working?
What Makes Us Different?
DATACRAFT is an analytics-experience-media-strategy-business-impact-optimization-coaching partner.
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We believe cross-functional is essential.
We marry business, tech and strategy to ensure results are appropriate, contextual and actionable.
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We focus on the blind spots.
We have a special focus on awareness and “top of funnel” marketing performance measurement, even in non-linear user journeys and online-offline scenarios.
We emphasize enablement and maturity.
Data is only as good as what you’re gathering and how you’re using it. We help organizations focus on what they really need to know, measure and understand to grow.
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We never forget that audiences are human beings.
Today’s emphasis is heavy on “big data” and AI, but we never forget the human element in understanding that everyone is on their own journey.
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We carry insights upward to business impact.
We can think broadly about how to apply insights into improvements across digital properties, products, services and business models.
Meet The Leadership Team
The DATACRAFT team brings a level of expertise and capability that is unique. We have deep experience across all aspects of the project lifecycle, in every industry and client-size--from consulting to delivery.
Jason Lucey
Strategy & Analytics, Founder
Kevin Long
Tech Lead & Advisor
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CLIENTS WE'VE APPRECIATED OVER THE YEARS.
DIRECT
Hanzo
Sunny
Grunden’s
Kokeena
WSECU
SIGMA
Yogi
Supreme Source
Cycle Oregon
Innate
Abby's Pizza
Chemistry Jewelry
Kite Child
Puppet Labs
Concordia University
DAT
Tofurky
Tillamook
Tiger Logic
AGENCY
Fort West
HMH
The New Group
Point B
Babcock & Jenkins
Left Hand Agency
Blue Collar
Hello / Instrument
Connective DX
Fish Marketing
North
Hughes Comms
Brigade
Roundhouse
R-West
Molly Hinrichs,
Puppet Labs
Jason takes a no-BS, hands-on approach with clients. He is pragmatic and results-driven, and customizes his approach to fit the particular challenge and the client’s needs. I can’t count how many emails I’ve sent with “one more question,” and Jason is always willing to lend a hand & help clarify.
Colin O'neill
Connective DX
Whether it's SEM, IA or analytics, Jason brings insight, experience and critical thinking to the table. At B&J, Jason quickly earned the respect of clients and co-workers with his clear thinking, results oriented approach and thoughtful perspective on the evolving world of search. He had a big impact on the success of our projects, and I'm confident he can do the same for you.
Chris Foleen,
DAT
In a nutshell, Jason created our marketing analytics capability. He was able to figure out what data we collect, where it is, what was missing, and hook it all up so we can get meaningful, actionable data. Our marketing efforts have improved leads and conversions in some cases by an order of magnitude. He knows his stuff.