DATACRAFT

Our Marketing Readiness Check is a 60-point inspection of your campaign approach that includes:

​

• One-hour stakeholder interview to understand your campaign strategy and plan. 

​​

• Channel strategy. We'll review your channel strategy to ensure you are reaching the right people in the right way.

​

• Media programs. We'll review your media program setup to ensure an effective launch. 

​

• Messaging platform. We make sure that what you say and how you say is consistent and effective across the whole campaign experience. 

​

• Visual Communication. We avoid confusion and increase recognition with consistent and effective visual communication.

​​

• Analytics Enablement. We'll make sure success is defined, tracking is consistent, and KPIs are active so your reporting is complete.​

​

• The Opportunity Scorecard. In the end, we'll rate and rank all the findings so you can act quickly on the low-hanging-fruit while you make long-term plans to address strategic improvements.