DATACRAFT exists to answer one question
Is Your Marketing Working?
Do you have the right allocaitons?
Is your website doing its job?
Is the market paying attention?
Which levers can you pull?
With data and strategy, we can re-engage the business questions and drive meaningful impact.
What are customers really thinking if they are outside of our flow?
Is our strategy valid?
Which moments actually matter to potential customers?
Is my digital transformation effective?
What is my customer strategy missing?
Are my marketing programs working?
Am I meeting my strategic imperatives?
What Makes Us Different?
DATACRAFT is an analytics-experience-media-strategy-business-impact-optimization-coaching partner.
We believe cross-functional is essential
We marry business, tech and strategy to ensure results are appropriate, contextual and actionable.
We focus on the blind spots
We have a special focus on awareness and “top of funnel” marketing performance measurement, even in non-linear user journeys and online-offline scenarios.
We emphasize enablement and maturity
Data is only as good as what you’re gathering and how you’re using it. We help organizations focus on what they really need to know, measure and understand to grow.
We never forget that audiences are human beings
Today’s emphasis is heavy on “big data” and AI, but we never forget the human element in understanding that everyone is on their own journey.
We carry insights upward to business impact
We can think broadly about how to apply insights into improvements across digital properties, products, services and business models.
Jason takes a no-BS, hands-on approach with clients. He is pragmatic and results-driven, and customizes his approach to fit the particular challenge and the client’s needs. I can’t count how many emails I’ve sent with “one more question,” and Jason is always willing to lend a hand & help clarify.
Whether it's SEM, IA or analytics, Jason brings insight, experience and critical thinking to the table. At B&J, Jason quickly earned the respect of clients and co-workers with his clear thinking, results oriented approach and thoughtful perspective on the evolving world of search. He had a big impact on the success of our projects, and I'm confident he can do the same for you.
In a nutshell, Jason created our marketing analytics capability. He was able to figure out what data we collect, where it is, what was missing, and hook it all up so we can get meaningful, actionable data. Our marketing efforts have improved leads and conversions in some cases by an order of magnitude. He knows his stuff.