DATACRAFT

An integrated marketing dataset is a collection of data from various marketing channels that is consolidated and analyzed to give...

Almost everyone I talk to is interested in dashboards. Dashboards have long been the goal of many marketing managers because they dream...

PR and corporate communications teams have a unique job when compared to other marketing teams. They are responsible for creating and...

A lot of my posts refer to "analytics strategy" or "measurement strategy". I imagine that it may not be 100% clear what I mean by that....

In 2016, I attended Martech London. I collected a handful of quotes that were poignant and really seemed to speak to where the industry...

Recently every project I've worked on has benefited from putting together an ecosystem diagram. Not everyone knows what these are, how to...

Analytics isn't just about numbers; it's about understanding purpose. When looking for key performance indicators, or KPIs, in their...

Let's talk about touch points. In marketing we have this understanding that customers and potential customers interact with the brand and...

Here's the thing with KPIs--they can be anything you want. And too often, they end up being just that. However, performance should be...

This year's Gartner CMO Spend Survey is really great. In fact, I like it better than last year. Whereas the last one was all about...