Jan 15MARKETING STRATEGYFrom Assumptions to Evidence: The Power of Marketing Analytics Intensive "Test - Learn - Grow" ProgramsIt’s a new year. Everyone is excited to craft their strategies, plan their campaigns, develop messages, target audiences and get to...
Sep 15, 2023PERSPECTIVEA New (to me) CMO Survey and Some Better Findings!Some of you may know that one of my favorite things is to read the Gartner CMO study every year when it’s released. I don’t know why I...
Apr 4, 2023PERSPECTIVEFor Impact, Look Beyond Simple Awareness When Campaigning High in the FunnelPR and corporate communications teams have a unique job when compared to other marketing teams. They are responsible for creating and...
Apr 4, 2023PERSPECTIVEGartner CMO 2022 -- It's a New World!It's been a while! Here is my review of the most recent Garner CMO spend study. Enjoy! It feels like we are in a reset period. The...