From Assumptions to Evidence: The Power of Marketing Analytics Intensive "Test - Learn - Grow" Programs
It’s a new year. Everyone is excited to craft their strategies, plan their campaigns, develop messages, target audiences and get to...
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Sep 15, 2023
A New (to me) CMO Survey and Some Better Findings!
Some of you may know that one of my favorite things is to read the Gartner CMO study every year when it’s released. I don’t know why I...
Apr 4, 2023
For Impact, Look Beyond Simple Awareness When Campaigning High in the Funnel
PR and corporate communications teams have a unique job when compared to other marketing teams. They are responsible for creating and...
Apr 4, 2023
Gartner CMO 2022 -- It's a New World!
It's been a while! Here is my review of the most recent Garner CMO spend study. Enjoy! It feels like we are in a reset period. The...
Apr 4, 2023
2016 in 2019 -- Looking Back at What We Were Thinking
In 2016, I attended Martech London. I collected a handful of quotes that were poignant and really seemed to speak to where the industry...
Apr 4, 2023
Marketing Ecosystem Diagrams Are Super Useful
Recently every project I've worked on has benefited from putting together an ecosystem diagram. Not everyone knows what these are, how to...
Apr 4, 2023
SEO for Niche Markets
Recently, I've had the pleasure of talking to several companies that have very niche products and services. They are looking for ways to...
Apr 4, 2023
Brands are Missing An Important Opportunity: Authentic Content that Creates Results
I believe most brands are missing a huge opportunity to connect with their audience in a strategic way by finding their authentic voice....
Apr 4, 2023
SEMrush Ranking Factors vs. MOZ Search Engine Ranking Factors (plus 7 key take aways)
Recently, SEMrush announced the release of their new SEO ranking factors report. I don't know about you, but I love reading these kinds...
Apr 4, 2023
Tangential Content Drives Links, but Does It Create Value?
I recently came across this article by Kerry Jones of Fractl and I thought it was worth mentioning. Tangential Content Earns More Links...
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