DATACRAFT

As we step into 2024, the role of Chief Marketing Officers (CMOs) continues to evolve. No longer confined to traditional marketing tasks,...

I have been working with web analytics for a long time. I remember when Google Analytics was called Urchin, and tools like WebTrends and...

Some of you may know that one of my favorite things is to read the Gartner CMO study every year when it’s released. I don’t know why I...

Every year, I am very eager to read Gartner's CMO Spend Study. The study usually comes out in the early summer, but I always forget about...

Download my annotated version of the report by clicking here. Let me begin by saying I disagree with the title of this report. It should...

Let's talk about touch points. In marketing we have this understanding that customers and potential customers interact with the brand and...

Recently, SEMrush announced the release of their new SEO ranking factors report. I don't know about you, but I love reading these kinds...

This year's Gartner CMO Spend Survey is really great. In fact, I like it better than last year. Whereas the last one was all about...

Datorama recently published a white paper called "How AI is Transforming Marketing -- Making the Impossible Possible". Because AI is the...

I recently came across this article by Kerry Jones of Fractl and I thought it was worth mentioning. Tangential Content Earns More Links...