DATACRAFT

As we step into 2024, the role of Chief Marketing Officers (CMOs) continues to evolve. No longer confined to traditional marketing tasks,...

I have been working with web analytics for a long time. I remember when Google Analytics was called Urchin, and tools like WebTrends and...

Some of you may know that one of my favorite things is to read the Gartner CMO study every year when it’s released. I don’t know why I...

Every year, I am very eager to read Gartner's CMO Spend Study. The study usually comes out in the early summer, but I always forget about...