How To

Marketing Maturity Models: A Guide for Improving Your Marketing Analytics

Marketing maturity models are a helpful tool for organizations that are looking to improve their marketing analytics capabilities. These...

A KPI Ladder: A Powerful Tool for Aligning and Measuring Marketing Programs

Many strategies and marketing plans include business goals and media metrics. Depending on the team that is authoring the strategy, the...

Attribution, Echoes, and Associations: A Multi-Layered Approach to Marketing Measurement

Marketing is a complex and dynamic field. It requires constant measurement and optimization. But how do you measure the performance of...

Part 2: Building Integrated Marketing Datasets

An integrated marketing dataset is a collection of data from various marketing channels that is consolidated and analyzed to give...

Marketing Ecosystem Diagrams Are Super Useful

Recently every project I've worked on has benefited from putting together an ecosystem diagram. Not everyone knows what these are, how to...

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