Jul 10ANALYTICSMarketing Maturity Models: A Guide for Improving Your Marketing AnalyticsMarketing maturity models are a helpful tool for organizations that are looking to improve their marketing analytics capabilities. These...
May 11ANALYTICSA KPI Ladder: A Powerful Tool for Aligning and Measuring Marketing ProgramsMany strategies and marketing plans include business goals and media metrics. Depending on the team that is authoring the strategy, the...
May 11ANALYTICSAttribution, Echoes, and Associations: A Multi-Layered Approach to Marketing MeasurementMarketing is a complex and dynamic field. It requires constant measurement and optimization. But how do you measure the performance of...
May 8ANALYTICSPart 2: Building Integrated Marketing DatasetsAn integrated marketing dataset is a collection of data from various marketing channels that is consolidated and analyzed to give...
Apr 4HOW TOMarketing Ecosystem Diagrams Are Super UsefulRecently every project I've worked on has benefited from putting together an ecosystem diagram. Not everyone knows what these are, how to...