Apr 4, 2023HOW TOMarketing Ecosystem Diagrams Are Super UsefulRecently every project I've worked on has benefited from putting together an ecosystem diagram. Not everyone knows what these are, how to...
Apr 4, 2023PERSPECTIVEWhat Are You Doing!?!? A review of the Gartner CMO Spend Survey 2018-2019Download my annotated version of the report by clicking here. Let me begin by saying I disagree with the title of this report. It should...
Apr 4, 2023PERSPECTIVENeed Help Figuring Out Your Website KPIs? Answer these 4 QuestionsAnalytics isn't just about numbers; it's about understanding purpose. When looking for key performance indicators, or KPIs, in their...
Apr 4, 2023PERSPECTIVESEO for Niche MarketsRecently, I've had the pleasure of talking to several companies that have very niche products and services. They are looking for ways to...
Apr 4, 2023PERSPECTIVECustomer Journey Analytics--You Need To Know About ThisLet's talk about touch points. In marketing we have this understanding that customers and potential customers interact with the brand and...
Apr 4, 2023PERSPECTIVEBrands are Missing An Important Opportunity: Authentic Content that Creates ResultsI believe most brands are missing a huge opportunity to connect with their audience in a strategic way by finding their authentic voice....