DATACRAFT

PR and corporate communications teams have a unique job when compared to other marketing teams. They are responsible for creating and...

A lot of my posts refer to "analytics strategy" or "measurement strategy". I imagine that it may not be 100% clear what I mean by that....

It's been a while! Here is my review of the most recent Garner CMO spend study. Enjoy! It feels like we are in a reset period. The...