DATACRAFT

Marketing dashboards have been a hot topic for a long time and lately have been coming up for me with clients. Ideas around dashboards...

Marketing maturity models are a helpful tool for organizations that are looking to improve their marketing analytics capabilities. These...

An integrated marketing dataset is a collection of data from various marketing channels that is consolidated and analyzed to give...

Almost everyone I talk to is interested in dashboards. Dashboards have long been the goal of many marketing managers because they dream...