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Sep 8, 2023

Gartner's CMO Spend Study 2023: Too Thin, Too Superficial, and Recycled

Jul 10, 2023

Marketing Maturity Models: A Guide for Improving Your Marketing Analytics

May 11, 2023

A KPI Ladder: A Powerful Tool for Aligning and Measuring Marketing Programs

May 11, 2023

Attribution, Echoes, and Associations: A Multi-Layered Approach to Marketing Measurement

May 8, 2023

Part 2: Building Integrated Marketing Datasets

May 4, 2023

Part 1: Understanding and Planning for Integrated Marketing Data

Apr 4, 2023

For Impact, Look Beyond Simple Awareness When Campaigning High in the Funnel

Apr 4, 2023

What is "Measurement Strategy"?

Apr 4, 2023

Gartner CMO 2022 -- It's a New World!

Apr 4, 2023

2016 in 2019 -- Looking Back at What We Were Thinking

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